Introduction
Rotterdam’s port isn’t just Europe’s largest maritime hub—it’s a daily destination for over 120,000 workers, suppliers, and students. As the port expanded further into Maasvlakte 1 and 2, commuter traffic has surged, clogging arterial roads and undermining the city’s sustainability targets.
“Get To Work” outlines the difficulties companies has to get people to work while the city is slashing public transport; less busses, metro, trams and waterbusses. We delve into case studies of other port cities, explore small private transit start ups, and unpack the behavioural nudges—like dynamic pricing and employer travel-plans—that make modal shifts stick.